Selling tires online is going strong, this channel has been a progressive increase in sales with an increase in 2015 3% of what the European market is concerned. Part of this sales success is being achieved thanks to the excellent prices offered by both the customer being the ultimate beneficiary.
With regard to Spain, the increase was greater. According to data published by the European Tyre Manufacturers Association -ETRMA, our country grows in this sector due to increased 21% of registrations and production and sale of tires driven by economic recovery. Figures in which has much to say online sales channel for tires, which has settled in a market increasingly competitive and with greater advantages for its customers. As noted, the increase in the number of customers has also led to increased competition in the industry, emerging companies engaged in the online sale of tires. This increase has resulted in an improvement in prices but also results in a problem for the customer, such as finding the best place to buy tires.
MDM we had access to excellent Comparative study of online tire sales, Conducted by the portal "Test Cars" that can greatly assist in the task of locating the web that best fits what we're looking for. According to this study, there are substantial differences in prices and services between different sales channels tires deserve a must compare the observed for identical models price variations ranging up to 37% for the Kumho Ecsta HM KH31, with an average price difference between the various e-commerce more than 20%.
To perform this study on "Test Cars" have chosen some of the models most sought after in several price comparators tires, with the top sellers during the past 2015 major brands and measures, emphasizing above the rest of the 205 / 55 r16, the best selling in our country. In total, we have compared seven models of the major online stores selling in our country. The first surprise is that in five of the seven models out victorious muchoneumatico.com, which sweeps concept Cheap tires. Specifically offers the cheapest tires Kumho Ecsta models HM KH31, EfficientGrip Performance Goodyear, Pirelli Cinturato P7, Michelin and Dunlop Sport Primacy 3 Bluresponse. In the ranking of stores with lower prices placed second Pop Gom, which is the cheapest in the model Hankook Ventus Prime K115 and Continental SportContact 6. While the third echelon of the ranking is Oponeo, which has the second best price for three of the seven models of the sample.
Comparison of services
In the field of services offered by these online stores is balanced thing given the possibilities offered by them in the purchase. As for the number of workshops that can change tires client, comes victor Tires Online with a total of 3.000 associated workshops ahead of Pneus Online who have in Spain with a total of 1.200 associated workshops. And what about the speed in shipping? In the race to get the first shipment Muchoneumatico wins with only 24 hours timeout after ordering. In the section on handling unanimous, since all offer free shipping, but with nuances, since only Oponeo not charge postage whatever our order, against the rest offer it from the second unit.
There is also a revolution in the forms of payment, Gom and being Pop Oponeo the greatest variety and options offer from classic as credit card and other newer Paypal as payment twice by phone or eWallet payment.
There are other minor issues but also should be included in the comparative such as the inclusion or not of the Ecotax in the shop price. In this case all except Neumatico Direct ecommerce include other than price store payment from 1,5 and 2 euros tax per tire. Finally, with regard to customer service, the thing fluctuates from which only offer email contact as Tire Direct to those who have up their own chat as i-neumaticos.es.
Following is the full chart we show comparative