In this edition, have been deserving of this coveted award no less than seven products of BMW Group Design: Models that have won the award were the BMW Series 6 Gran Coupe, BMW Series 3 Sedan, the BMW M6 Coupé The BMW M5 addition to the MINI Roadster and Husqvarna Nuda 900 A. The seventh award was won versatile 'Travel & Comfort »BMW. An independent panel of judges, comprising design experts and architects carefully examined several thousand proposals, which were selected 700 designs, made in 38 countries.
This dedicated design award, which has achieved international fame and is the world's oldest, was founded in Chicago in 1950 by architects Eero Saarinen, Charles and Ray Eames, and Edgar Kaufmann Jr. It is organized by The Chicago Athenaeum and the European Centre for Architecture, Art Design and Urban Studies [European Centre for Architecture Art Design and Urban Studies]. For over sixty years, this prestigious award has recognized the work of designers and manufacturers of new and visionary products, concepts and ideas that go beyond the limits of ordinary product design. In addition to meeting the criteria of functionality and aesthetics, ecological responsibility also plays a role in the election.