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30 June 2011

History of Subaru

  • Written by Aitor

Subaru is the translation of the Japanese name for the Pleiades, who were the stars that followed Ulysses to guide their return journey as recounted the Aeneid.

Subaru is the translation of the Japanese name for the Pleiades, who were the stars that followed Ulysses to guide their return journey as recounted the Aeneid.

This constellation of stars 6 appears as a key element in the logo of the company. Not a name randomly searched because, from the outset, it was intended to unite the guiding significance as safety and security, fair value defining the permanent all-wheel incorporating all Subaru vehicles since the first model launched in 1972.

The 6 stars also represent 6 Companies that joined Subaru. The original companies, technology, services, materials and engineering are merged to give rise to Subaru. The blue and yellow colors of the original logo representing the soul of three elements of worship in Japan: these are the Sun, the night ... the stars.

Subaru belongs to one of the strongest industrial companies in Japan called Fuji Heavy Industries (FHI). FHI is a large industrial conglomerate that ranks among the major players in the Japanese economy. The germ of FHI was based on the aviation industry, with Nakajima Aircraft Company, and, indeed, of the rotating turbine engine philosophy born boxer engine and all-wheel drive incorporating all Subaru models.

So much originating World Aeronautical spirit of the Company who was FHI tuned with Zero Japanese bombed Pearl Harbour components. After World War II was dissolved and fragmented into several companies for peaceful purposes. But the integrated aeronautical engineers pooled their creative talents and formed an automotive company by merging five of the resulting solution.

Currently, and with Subaru, FHI part of companies engaged in aircraft components (currently one of the most important technology partners NASA and the European Space Agency) as well as chemical, engineering and technology
applied.

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