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09 Aug 2012

Redesign of the Škoda Museum

  • Written by Aitor

Did you know that Škoda Auto has a museum in the Czech Republic? The car company has a space (where the first factory Škoda started) which discloses its history, development and production. The museum is currently in the process of remodeling to incorporate the latest interactive and communication techniques with the aim of presenting the history of Škoda from different points of view and attract a wide audience. This remodeling completed in December 2012.

Under the surface m1.800 2 45 Škoda museum will house cars and motorcycles, as well as a range of other related company history elements. The museum always surprise the visitor, for it, they will regularly integrating Škoda vehicles restored to the exhibit. The alternation of models encourage visitors to return to the museum, located just off the main plant in Mladá Boleslav Škoda.

Other thematic exhibitions and attractive conference program will ensure that the museum makes a significant contribution to the corporate culture and public life ŠKODA Mladá Boleslav.

The remodeling of ŠKODA Museum will also have a key role in brand communication. The attractive design and the clear structure of the museum reflect the core values ​​of the brand: targeting essentially a people-centered mindset and the element of surprise with details "simply clever".

Three thematic areas of the Škoda Museum

The Škoda Museum is divided into three areas to guide the visitor through the history of the company and the development of vehicles:

- A "Tradition": automotive expose Jewels from different eras. The visitor will not only find attractive vehicles also interesting contrasts. Historic vehicles will be exhibited in pairs to show visitors trends in automotive development. Other exhibits in display cases, wall graphics and a permanent video presentation provided more information.

- Area "Evolution," provides an overview of the history of Škoda starting with the founding of the company, Václav Laurin and Václav Klement. The vehicles in chronological order, illustrating the most important milestones in the development of vehicles. The space also has a parallel series of images and objects that show the history of technical developments. The so-called "ŠKODA Lab" also provides a glimpse into the future, while the adjacent library allows a deeper investigation into the history of the brand.

- A "Production and restoration": focus on the key role of Mladá Boleslav central location of production and source of the tradition of the company. In the "Workshop", older cars are restored using the latest techniques. Four raised platforms exhibit vehicles in various stages of restoration process, from newcomers vehicles to the final result, with other exhibits in a workbench.

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