Indian multinational has decided to seek help from their followers on social networks to rename the 'Zica' model, presented a few days ago at the Auto Expo show in New Delhi. The name stands for "Zippy Car" (energetic or happy car), looks too much like the virus that scares these days the world's population. For this reason, Tata has launched a contest on Twitter with the hashtag #FantasticoNameHunt and also on Facebook and WhatsApp to find a new name for your vehicle. The award? A car of this model or the equivalent of its value, in the event that the winner does not reside in India.
The 'Zica' claims to be the jewel of Tata Motors and it seems that sell this car with the same name of a virus that has caused WHO to declare a health emergency is not very appropriate. At least this is what the company has said to Bloomberg: "Tata is a socially responsible company and, out of empathy for the countries that are suffering from the recent outbreak of the Zika virus, has decided to rename this model." According to the multinational, in the coming weeks will be announced which is the winning name so that the vehicle can be released to the market already with its new name.
Zika virus is transmitted by the mosquito Aedes aegypti, also responsible for other diseases like chikungunya or dengue. 24 countries in the Americas are affected by this virus that was first discovered in Uganda in 1947. Most of those infected do not show any symptoms but in pregnant women, there is a great risk that the baby will be born with microcephalyAlthough it is still unknown what is the mechanism by which the virus causes this disorder zika.