The game raises awareness to drive more efficiently and demonstrates that all drivers can protect the environment without sacrificing driving pleasure.
Think Blue. Challenge
In Spain, the celebration of the "Think Blue. Challenge" 2011 late winner gave Carlos Muñoz Mora, who will represent Spain at the World Finals to be held in California at 24 28 November. The "Think Blue. Challenge" also aims to inculcate habits of more efficient driving and committed to the environment. The international final will take the 20 finalists from San Francisco to Los Angeles. The driver who completes the course with the lowest fuel consumption and also demonstrate their knowledge of environmental protection and sustainability will become world champion.
Luca de Meo, Director of Marketing for the Volkswagen Group and Volkswagen, said: "This competition shows that driving with sustainable consciousness is as demanding as any other motor racing, but much better for the environment The game combines online activation. participants in international events. "
About Think Blue.
"Think Blue." Volkswagen's approach is to promote efficient and sustainable mobility individual actions. This approach includes technologies, the development of alternative propulsion, new mobility concepts like sharing program vehicle "Quicar" and the global system of production plants with energy optimization "Think Blue. Factory." Whose goal is to production at Volkswagen plants be a 25% greener in 2018. "Think Blue." also includes collaboration with a large number of environmental organizations worldwide.