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11 September 2019

Why don't sales of 100% electric cars end up taking off?

  • Written by Aitor
Why don't sales of 100% electric cars end up taking off?

Although we cannot deny that this 2019 has been a turning point, in terms of sales of 100% electric vehicles in Spain, the sale of these types of vehicles does not finish taking off in a definitive way.

Certainly the sale of 100% electric vehicles is increasing exponentially. In the first half of 2018, in Spain 2.343 pure electric vehicles were sold, practically 100% more than a year earlier, and in this 2019 in the same period 5459 vehicles were sold, an 132,99% more than in 2018.

A priori this seems like a great achievement but if we extrapolate the numbers to the total number of vehicles sold, 692.472, electric vehicles hardly represent 0,79% of sales. It can be clearly seen with these data that the implementation of the electric vehicle does not end up penetrating the consumer, despite the constant messages from the administrations that, sooner than later, pure combustion vehicles cease to be allowed.

Barriers to solve for a massive implementation of electric vehicles

There are mainly 3 big pitfalls so that a massive implementation of this type of vehicles can be carried out.

The first one is related to batteries, the majority of consumers consulted indicate that one of the main problems for which they would not buy an electric car are the batteries, with the current batteries there is a lack of confidence on the part of the consumer, both in the uncertainty about the number of recharges that they allow before having to be replaced, such as their reliability (some electric have suffered fires in their batteries) and their duration (few vehicles achieve a range greater than the actual 500 km). Therefore, one of the main problems is technological and must be solved by manufacturers if they want this new technology to massively among consumers.

The second problem is the price and the little incentive that exists. An electric vehicle is noticeably more expensive, and to make it easier for sellers to be able to sell these types of vehicles, it would be advisable to have a renewed plan of a certain size, which allows less fortunate pockets to also have access to these types of vehicles.

Finally, the lack of infrastructure for recharging these vehicles It is a real almost insurmountable barrier. It cannot be that a massive implementation is intended, with the park of recharging points so poor that there is in Spain, just 4.871 areas with 12.639 sockets in total. Until this situation improves, it is very easy for most consumers not to opt for the purchase of a 100% electric vehicle, probably the most thorough people opt for an option like a lot of hybrid, which guarantees that they do not stay "pulled" in any site.


With regard to sales, Tesla takes the lead thanks to the arrival of the Model 3 in the Spanish market, its model designed for the general public. Despite the delay in deliveries suffered in the first months of the year, the electric compact has achieved that the Californian brand is climbing positions to win the game to Nissan or Renault, by tradition the best sellers in this segment.

The firm led by Elon Musk has grown only in June by 718,60% with registered 352 cars, according to data from the National Association of Importers of Cars, Trucks, Buses and Motorcycles (Aniacam). And in the accumulated of the year it has also experienced more than remarkable growth (+ 556,45%) registering a total of 1.221 cars sold to date.

Of the bulk of Tesla's sales, the 86% is taken by the Model 3 with 1.051 registered models compared to the 88 units sold of the Model S and the 82 units sold of the Model X.

In these first six months of 2019, the second best-selling electric model has been the Nissan LEAF (1.035 units) and the third the Renault ZOE (551 units), two of the most veteran of our market that have been surpassed, by little in the case of the LEAF, for the newcomer Model 3.

Viewed 79570 times Last modified on Wednesday, September 11 2019 20: 59
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