Español Arabic Chinese (Simplified) croatian Czech Dutch English French German greek Hindi hungarian indonesian italian Japanese Korean polish portuguese Romanian russian Swedish

* Note to users who do not speak Spanish. This website is only allowed to write in English or Spanish, messages in other languages ​​will be deleted.

21 Dec 2012

Volkswagen debuts digital magazine for its customers, "Das Auto. Magazine"

  • Written by Aitor
Volkswagen debuts digital magazine for its customers, "Das Auto. Magazine "

Volkswagen created a new international corporate magazine "Das Auto. Magazine " which is available online in six languages ​​and seven countries.

The magazine is one of the first periodicals that can be read through a variety of media, as its design is adapted to the device to read, adjust its format from one to four columns, keeping the content intact.

IPad users have their own quarterly release with exclusive audiovisual and interactive content, application form, available on itunes. There is also a print edition of the English version of the reissue of 92 pages, and importers around the world can adapt the contents of this magazine classic to develop other national editions format.
"The new Volkswagen magazine presents an innovative concept corporate cross-media publication that can be adapted to the international public to suit market needs," explains Jürgen Stackmann, Director of Marketing for the Volkswagen Group and Volkswagen Passenger Cars. The new concept has a distinctive journalistic style, and also makes extensive use of the possibilities offered by the various communication channels.

"Das Auto. Magazine" replaces both the print magazine "Volkswagen Magazine" as the online application and Volkswagen magazine called "Das.". KircherBurkhardt content agency, Berlin, won the contest last summer to deal with this concept of integrated magazine.

Viewed 14061 times Last modified on Monday, April 07 2014 12: 39
Rate this item
(0 votes)

Search MDM

Groups shared manuals

210 MANUALS

133 MANUALS

138 MANUALS

64 MANUALS

MDM Activities

JOSE LUIS y 25 other have liked Group 4 hours 38 minutes
Luis Ceh y 9461 other you have joined the group Motorcycle Workshop Manuals 8 hours 19 minutes

Cookies on this site are used to personalize content and ads, to provide social networking features and analyze traffic. We also share information about your use of the website with our partners social networking, advertising and web analytics who can combine it with other information provided to them or they have gathered from the use made of its services. To change the settings or more information click on the "More Info".