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15 February 2016

Tata launches a competition to find a new name for your model Zica

  • Written by Aitor
Tata launches a competition to find a new name for your model Zica

Indian multinational has decided to seek help from their followers on social networks to rename the 'Zica' model, presented a few days ago at the Auto Expo show in New Delhi. The name stands for "Zippy Car" (energetic or happy car), looks too much like the virus that scares these days the world's population. For this reason, Tata has launched a contest on Twitter with the hashtag #FantasticoNameHuntand also on Facebook and Whatsapp to find a new name for your vehicle. The award? A car of this model or the equivalent value in the event that the winner does not reside in India.

The 'Zica' claims to be the jewel of Tata Motors and it seems that sell this carwith the same name of a virus that has caused the WHO declare a health emergency is not well suited. At least so it said the company itself to Bloomberg: "Tata is a socially responsible and empathy for countries experiencing difficulties due to the recent outbreak of the Zika virus company, has decided to rename this model." According to the multinational, in the coming weeks it will be announced what the winning name for the vehicle to be launched and under its new name.

Zika virus is transmitted by the mosquito Aedes aegypti, also responsible for other diseases like chikungunya or dengue. 24 countries in the Americas are affected by this virus that was first discovered in Uganda in 1947. Most of those infected do not show any symptoms but in pregnant women, there is a great risk that the baby will be born with microcephalyAlthough it is still unknown what is the mechanism by which the virus causes this disorder zika.

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